Chalo Pahaad Valley of Flower Trek Campaign

A women-only Himalayan adventure that sold out using just organic reels, emotional storytelling, and a purpose-led campaign.
Client

Chalo Pahaad

Highlights

🚺 100% Women Participation Batch

📲 Sold Out via Instagram Reels Only

📈 Generated 150+ Leads Organically

🎒 Built a Community of Travel-Driven Women

Behind the Campaign

Chalo Pahaad launched a special all-girls trek to the Valley of Flowers to promote safe and inspiring travel for women in India. The goal was to create high emotional resonance, reach tier 1 & tier 2 cities, and convert interest into confirmed bookings — without using paid ads.

Our strategy combined content storytelling, minimalist reels, carousel posts, and WhatsApp flow—all built around the theme “Why should boys have all the fun?”

Adventure + Empowerment = Shareable emotion

Reels + Highlights + Booking Form + WhatsApp

150+ leads | 20 booked trekkers | ₹1.5L in revenue

Women aged 20–40 from urban & semi-urban India

Why should boys have all the fun

Hook-Based Instagram Reel

“Why Should Boys Have All the Fun?” – 50K+ organic views, saved 900+ times.

 

girls excited for trip

Educational Carousel Post

Covered safety, itinerary, altitude, and FAQs — shared 1,200+ times.

Sample landing page

Trek Lead Capture Page

Trek Campaign Highlights

50K+ Organic Reach from Reels

150+ Leads Captured via Form

20 Paid Participants (₹1.5L revenue)

100% Female Travel Community

Related projects ...