Uttarakhand Music Festival

The Uttarakhand Music Festival project aimed to promote cultural tourism and celebrate the rich musical heritage of Uttarakhand through a vibrant and engaging festival.
Client

PahaadBulaye Pvt. Ltd.

Tasks

Digital Strategy Development

Website development & Content Creation

Online Marketing : SEO, SEM, SMM

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Key Activities

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Summery

Website Traffic

Saw a 377% increase in visitors in December compared to November, with an average session duration increase of 36% (14s to 19s).

Social Media Engagement:

Garnered total impressions of 10.7 million, a reach of 4.46 million, 17000+ shares, and an overall 12.5K followers on Instagram only.

Conversion Rates

The overall conversion rate was 8% (Conversions/Link clicks).

Ticket Sales

Sold out 100% of tickets, with 60% of sales directly attributable to digital marketing efforts.
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