Pahaad Bulaye Expedition Private Limited
Inside the Campaign Strategy
We partnered with Pahaad Bulaye to launch one of the most successful youth festivals in Uttarakhand through performance marketing. The challenge was to create awareness, build buzz, and drive full-house bookings within 2 weeks using Meta ads and WhatsApp automations. Our team designed 6 ad creatives, tested multiple hooks, used localized targeting, and retargeted engaged audiences for faster conversions.
Campaign Goals
→ Drive 10000+ bookings for youth fest
Funnel Breakdown
→ Ad → Landing Page → WhatsApp / Booking
Key Tools Used
→ Meta Ads, WhatsApp Business API, Elementor LP
Audience Targeting
People of Uttarakhand living in Delhi and other people who like pahaadi songs.
Winning Creative: Hook + Countdown Offer
We used bold typography and urgency-driven copy to launch ads like “Tickets Selling Fast – Book Now!” paired with a real-time countdown timer. This boosted click-throughs by 37% in cold audiences.
Engagement Flow via Instagram Page
The official Instagram page was optimized with pinned reels, swipe-up stories, and a WhatsApp CTA. Engaged users were retargeted using Meta’s warm audience pool to drive last-minute bookings.
Booking Landing Page on Elementor
A fast-loading Elementor page was built with Urgency,Offers, artist lineup, Google Maps, and a one-click WhatsApp form. This helped convert traffic directly into pre-qualified leads.
